Tag Archives: jewelry

Feminism and Valentine’s Day: A Holiday for Consciousness-Raising and Romantic Rebellion

13 Feb

The colliding of two worlds, you suggest? Mutually exclusive perspectives from different sides of society?

I disagree. But we’ll get to that.

The Commercials

There’s a flooding of sappy jewelry commercials every early February. No doubt – Valentine’s Day is the other Christmas for the shiny-metal and gems industry, and a multi-billion-dollar industry it is. Big business and big opportunity! A marketing field day. Fourteen of them in a row, to be sure.

Some of the commercials are downright disturbing – I won’t share publicity with them by naming names, but one phrase went, The “Let’s Skip Dessert Store” or something sexualized like that. Message: buy me something expensive that everyone thinks is pretty, that I can adorn myself with as women have throughout history to show their social status, and I will fuck you.

No thanks, sweetheart!

Messages like these are rife within the industry, and they only get worse around a day loaded with romantic, expensive expectations.

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